Tuesday, June 9, 2009

Ralph Lauren Rugby

Ralph Lauren Rugby is a brand under Ralph Lauren that was launched in 2004. Rugby is a very Preppy school boy/ school girl look. It inspires teenagers, i doubt ifsomeone over the age of 25 will wear rugby like the people my age do. Rugby merchandise is available at twelve stores throughout the United States.

Rugby's first  location opened at 342 Newburry Street in Boston Mass. on October 23, 2004. Rugby was made for younger shopper than Ralph Lauren's other luxury clothing brands.  Rugby has a different logo from the Polo shirts Rugby has a small embroidered Rugby player, "RRL"monogram, or a skull and crossbones. Rugby has iconic rugby shirts, polos, jackets, suits, dresses, outerwear and accessories, all with a distressed or embellished flair, as well as RRL signature Rugby football shirt that can be customized by buying patches in-store.

Other Teen Brand like Abercrombies & Fitch and American Eagle as nothing on Rugby beacause Rugby is the originally, these rugbys were created in the school colors in the college towns that the Rugby stores resided. Rugby also has a full book of patches that the customer can buy to personalize their rugby. There are also multiple luxury items in each line such as a vintage leather jackets and high quality blazers with bullion patches. Due to Rugby's high quality products and lower price points, the brand often attracts younger customers from its own Polo brand.

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